Founded in 1994, Frutorbel is a reference company in the business sector of importing and distributing tropical and exotic fruits and vegetables. With the exponential growth, the need arose to create its own brand, develop products, expand distribution and sales channels.
Expand the business and not lose the transparency and individuality that consumers value. In addition, large-scale production with 100% natural product quality.
Create a brand of healthy drinks and foods that offer an empathetic experience to the consumer.Our challenge is to expand the business and not lose the transparency and individuality that consumers value. In addition, large-scale production with 100% natural product quality. Inspired by the products themselves (fruits, vegetables and greens), the brand must be like a fruit: alive, organic, with movement, not symmetrical, with strong colors and fun.
Design + humorous, direct, simple and sincere language Strong and vibrant colors suggest irreverence, joy and joviality, in addition, they help in the purchase decision at the POS, draw attention because it is a new product and needs to conquer the market. An iconic packaging is not confused with other brands and generates interaction with the consumer.
As the name suggests, the inspiration was all tropical themes, praising the colors and international references, since the company's differentiation is exotic foods. The e-commerce built with SEO strategies and fully updated made it easier for the user through a digital tool that shows the B2C consumer the benefits, how to choose and conserve, in addition to practical and bolder recipes.
Social media, in addition to generating leads, worked for fans as a well-being content hub, a day-to-day ally, as good nutrition starts with information.
Simple, bold, iconic. The integrated campaign brings this new perspective to a consumer audience across all brand touchpoints, including OOH, social, digital and retail channels.
