The Golden Visa Portugal is a form of a citizenship by investment program. If the potential investor fulfills a set of requirements he may gain residency in Portugal through the means of investing in Portugal.The Golden Visa in Portugal is Europe’s most successful residency-by-investment program. Under this program, a person not from the European Union (EU), European Economic Area (EEA) or Switzerland, can make a qualifying investment in Portugal and be granted a Portuguese residence permit for themselves and immediate family members.
Our goal was to launch the minimum Golden Visa investment of €350,000 can be made in a private equity fund around the world, a more convenient option that avoids the hassle of looking for a property and managing it afterwards.
Combining our strategic vision of the market with extensive knowledge in the digital sector, we support the concept and planning of each one of them, from the key visual, through branding and branded content, to the choice of platforms/vehicles that would be used for the dissemination of each campaign.
The main point of an Inbound Marketing strategy is to be able to attract the right people through your digital channels, such as websites and blogs. More than that, it must be able to make them want to consume even more content and, thus, walk through your funnel and become customers. For this trajectory to actually happen, we developed these landing pages to convert our target audience.
So we created an eBook, a true guide about Portugal and the Schengen Area, with relevant content, benefits, indicators, legislation, local trade and much more. This strategy was key to capturing leads and content to the top of the campaign funnel.
We developed a plan involving social media and Google ads campaigns with extreme segmentation of purchasing power, with campaigns running internationally, with the aim of expanding the range of the target audience.
