The largest mobile operator in Angola. Leader in the mobile telecommunications market in Angola, which works daily to satisfy 11 million customers. Unitel was founded in 2001 and, since then, we have invested in infrastructure and democratized access to mobile phones and telecommunications throughout the country, bringing Angolans from north to south.
UNITEL is a modern company, with young staff, leader in the mobile telecommunications market in Angola. His vision of Angola is clear: a country without communication barriers, where all Angolans have at their disposal the key to connect to any part of the world.
We develop the new creative line, which prioritized UX and noise-free communication, conveying the credibility that the Mobile Operator has been building over the years of history. This was followed by the information architecture, sitemap and user interface. The site was developed in Angular, so we were able to reduce the user's waiting time to see the page, resulting in a more comfortable and dynamic experience, which guarantees fast loading, even with animations. Reorganized information to offer a better user journey and optimize SEO (Search Engine Optimization). In addition, the client has the autonomy to make adjustments to the content, with a content management system, which was integrated into the project.
With the aim of increasing revenues through actions in the digital environment and promoting new services. We carried out different public tests, with different creatives and strategies, and we focused most of the budget on conversion work, on the Meta platform, in addition to Search and Performance Max campaigns with a commercial objective, on Google Ads. Since then, strategic campaigns have been carried out to reach leads, focusing on the bottom of the funnel.