Changan Auto

The only Chinese brand with 10 million customers worldwide. Present in more than 60 countries around the world. Manufacturer of Ford, Suzuki, Mazda, Peugeot and Citroen for the Asian market. Best-selling Chinese brand globally for 9 consecutive years.

Each year, Changan invests 5% of its annual sales revenue into product R&D.

The brand with the highest investment in research and development in the Chinese automotive industry for 6 consecutive years. The investment covers crash safety, brake performance, chassis testing, NVH and drive system.


This key definition allowed for assertive decisions regarding internal and external communications. The application of the brand in practice, where we align, visual identity, logo, graphic elements and whatever else was needed to create memorable connections with the public.

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Build. Measure. Evolve. I used Lean UX principles in the development of "Changan" to focus on users and their needs at each phase of the design process.

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There are two main missions: To consolidate the Chinese brand nationally as a quality reference and to generate demand for the commercial team through Growth Marketing.

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We take care of several campaigns, both seasonal and product launches for Changan, for passenger and commercial lines. We create and deploy concepts and visuals in online campaigns, both for branding and website.

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