The only Chinese brand with 10 million customers worldwide. Present in more than 60 countries around the world. Manufacturer of Ford, Suzuki, Mazda, Peugeot and Citroen for the Asian market. Best-selling Chinese brand globally for 9 consecutive years.
The brand with the highest investment in research and development in the Chinese automotive industry for 6 consecutive years. The investment covers crash safety, brake performance, chassis testing, NVH and drive system.
This key definition allowed for assertive decisions regarding internal and external communications. The application of the brand in practice, where we align, visual identity, logo, graphic elements and whatever else was needed to create memorable connections with the public.